Carnival Cruises Global Strategy

I.Industry Overview The canvass industry is very broad, taking the event that the concomitant is ball-shaped and exits on four continents jointure and southerly the States, atomic number 63 and Australia. Carnival canvass operates only in North America. Its brands, or acquisitions, operate in the rest of the man. For the year 2008, revenues coming from North America accounted for eight one thousand million and ninety one gee thousand US dollars, which represent 55.2% of the come revenues of the company. Sales in atomic number 63 accounted for quin billion four hundred and forty 3 million US dollars, which represent 37.2% of total spherical sales. additive sales coming from other regions are totaling oneness billion one hundred and thirteen million US dollars, or 7.6 % of total sales. Carnival carries around eight million passengers annually, which grooms it the biggest pall company in the world. Each year near(a)ly 10 million people in North America make crui se passs (around 9.5 million in the U.S. and 700,000 in Canada). The rest of the world is presented by 2.5 million passengers. The total global fleck totals 12.5 million.

If we usurp this number into consideration, we see that Carnival Cruise and its brands have an approximate global market share of 64% (Datamonitor, 2009) Looking from a global perspective the top competitors of Carnival are Disney Cruise Line, manuscript Cruises, Norwegian Cruise Line, Royal Caribbean International, Star Cruises Ltd, quartz glass Cruises, Oceania Cruises, Silversea Cruises and uncovering Cruises and Radisson Seven Seas Cruises. II.Company Background Carnival Corporation operates in the cruise in dustry and is considered as the largest crui! ser in the world. Since its governing body in 1972, the company has strategically expanded in the US and in the rest of the world. Carnival Cruise Lines was subsidized by the American International Travel Service with founder Ted Turner. (Datamonitor, 2009) concord to the death chair and CEO of Carnival, the company is in the vacation business, not...If you want to realise a full essay, order it on our website: OrderEssay.net

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