Kraft Food

TPTM6170 Value Chain Management KRAFT FOODS INC.

Group 10 |Yuming SHAN |310304415 | |Haoran SUN |310133610 | |Jing SHI | 310063582 | | heather mixture XU | 309266483 | |Yiyun YANG | 310039541 | Table of Contents 1 INTRODUCTION2 2 VALUE2 3 VALUE DELIVERY3 3.1 Value Delivery to Customers3 3.1.1 Customisation4 3.1.2 Quality4 3.1.3 survival Options4 3.1.4 Innovation4 4 ENVIRONMENTAL SUSTAINABILITY5 4.1 Better World5 4.1.1 farming(a) Commodities6 4.1.2 Packaging6 4.1.3 Energy6 4.1.4 Water7 4.1.5 Waste7 4.1.6 Transportation7 5 CONCLUSION7 REFERENCES8 Exhibit 1 Sustainability Framework10 1 INTRODUCTION kraft Foods was formed on December 10, 1923 by Thomas H. Mchinnerney ( kraft Foods, 2011). It is the largest confectionery, fodder and beverage corporation headquartered in the United States. It markets many brands in more than 155 countries. More than 40 of its brands are at least 100 years old (Kraft Foods, 2011). The continuous modernistic actions took by Kraft created huge values for company. Whats more, Kraft endeavored to be a good citizenship by focusing on social responsibility especiall(a)y the environmental sustainability which delivered values for all the stakeholders. 2 VALUE Value is a wide definition which has contrasting meanings for different positions in value chain. From the demand... If you want to get a full essay, order it on our website: Orderessay

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