Case Studies: "Google, Inc." - Potential Acquisition Targets

In determining a approaching strategic direction for Google, it is important to look at Googles one-time(prenominal) strategy. When determining a electrical potential acquisition, we can fail past acquisitions, for example, YouTube. While it may mystify seemed like a good idea at the time, and could potentially turn disclose to be an excellent decision, acquiring such(prenominal) high-profile and expensive companies as YouTube may not be demand to ensure Googles long-term growth. To ensure good effect in the long-term, it is important to regaining a step rump and counselling on Googles well-cultivated talents, such as online ad. We have identify an online advertize agent, Turn.com, that has developed a new automate ad tar pissing dodge that would fit in very(prenominal) well with Googles phone line flummox and would be a relatively inexpensive and low-risk acquisition. Adsense:If eMarketers devotion is correct, Google accounted for iodin quarter of the completed US online ad tax incomes for the form 2006 (1). Adsense, Googles big contextual advertizement network, took nearly half of the stallion revenue and therefore is considered to be driving Googles growth (1). Currently, Adsenses revenue is administrated and generated found on both cost per-click or per-thousand-impressions models. low these models, Adsense serves ads harmonize to the cached pages high repute keywords, which are selected by advertisers.

Although Google provides packet that helps advertisers optimise their keywords selecting, it is still very complicated for advertisers to manually read and ingest the right erect of keywords (1). Turn.com:Aiming to solve this weakness of menstruum ad networks, Jim Barnett launched TURN.com in Nov, 2006, with more than sophisticated contextual advertising technology. The defect new automatize Targeting Ad Network is alone(p) in the following deuce-ace aspects (4) (see Exhibit 1):Automatic targeting: The but matter advertisers and publishers have to do is submit their ad or URL. Turns automated system result analyze and... If you want to get a full essay, coif it on our website: Orderessay

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