The Globalization of Classism and Sexism through the Global American Pop CultureThere is no question that American carbonated waterular husbandry has achieved worldwide bureau . This is because multinational corporations have dutifully ensured that American socialisation continues to be a lucrative export by associating American looks and symbols with the notions of a higher social berth , where those who consume things that are American become one of the elect (Gitlin 2001 ,. 827 ) In effect , the export of American pull downular culture , aided significantly by increased economic liberalization on a global scale , has effectively homogenized the tastes of young (and not so young ) people all over the world (Gitlin 2001 br.825 ) spell this has clearly been a source of advantage for America s corporations , the doorway of American pop culture alike presents an insidious holy terror to other cultures as individuals and societies exposed to American culture , perceiving it to be superior , transform and tailor social values and norms to crystalise them as American as possible . In the transit , other cultures which adopt American pop culture as well as inherit the implicit values and norms that it carries , including classism and sexismIndeed , the problem posed by the globalization of American pop culture lies in the point that it mass produces and transports not only images and commodities but also symbols and meanings . indeed , consumers not only consume commodities for the sake of consumption , they also consume ideas and meanings to products , ethnical or otherwise . Gitlin (2001 suggests that the act of culture consumption itself shows an affiliation with disaffiliation wherein consumers make a limited-liability connection with the culture being consumed (p . 827 As such , consumers who patronize American pop culture absorb both the positive and negative symbols embed in American culture , including American-made classism .
Unfortunately , American pop culture also brings with it the calculating mentality of the money thrift which reorients existing social values according to the capitalist dumbfound (Ibid ) This is evident in the way that advertisers often juxtapose the image of their products with concepts of luxury , status , or fulfillment Clearly , price of admission to these products , and the experiences they offer depends on an individual s paying capacity (Gitlin 2001 ,. 834 ) thereof class- found discrimination starts to surface as individuals begin to assess the expenditure not only of things but also of other individuals based on their monetary value . The integration of American cultural values which prioritizes material wealth above everything , with the values of third World societies is often devastating . Social ties disintegrate as social status begins to be equated with the ability to make a limited-liability connection with other cultures through consumption which entails being fitting to buy goods and products at whim . Hence , the individualistic credit line of wealth becomes a priority as wealth confers status and recognition , leaving all other concerns such as ethics and social responsibility inconsequentialIn the same manner , the globalization of American pop culture also perpetuates the objectification of women on a global scale . This is because women s images in American cultural vehicles...If you extremity to get a full essay, order it on our website:
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