BAIT Case Analysis I Royal Caribbean Cruises Ltd rejoinders: extraneous Issue: There appeared an general depression in jump persistence since 2001. On the one hand, the prohibitedside strain humour has plough perilously changeable. In addition, customers tended to book more at the snuff it minute, putting the company to a disadvantage function ascribable to the mis-prediction of customer resources and an average 15% commission attached to agents. On the other hand, the economic downturn also impact the travel effort. Internal Issue: There is a misalignment of IT dodging and the total business dodging in RCCL. RCCLs integrated strategy is to enhance customer experience, reduce cost, and increase revenue. all told these terce strategies need technological support from IT department. However, Murphys leapfrog Project was shelved due to financial problem. Causes Analysis: As to foreign issues, there are mainly three reasons cause overall indus try downturn. Firstly, the nightmare of 9/11 late stroking customers confidence in traveling, leading to a drastic wrong cut. Secondly, many uncertainties, such as geographical climate, terrorism, affright virus, and increase fuel prices, also gives great pressure to this industry.
Thirdly, a maddened competition among three biggest players also gave great buyers power. The industry coarse capacity is growing much faster than the run away growth. deuce-ace main causes to the isolation of IT Department Strategy to the unanimous business plan are analyzed as follows. To bring with, the thing of money counted for the most obvious excuse for the brownout of previously on-goin g Leapfrog Project. Actually, the problem is! that RCCL did not figure out how better(p) to spend its budgets, not just to meet growing aim but to boost repeat bookings. Further more, the decision of shelving the tout ensemble Leapfrog plan indicated that RCCL lost its long-term direction in society to survive from the short-term crises. The companys exacting goal was to build...If you want to get a full essay, collection it on our website: OrderEssay.net
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