Segmentation Quotes

It is a fact that recipients will respond better to forward motion that is aimed directly at them, than they will to the broader type of promotion that is common land in much of the media. Taylor, P. (1992) unemployed Marketing, Essex: Longman Group. p.17.
Whilst pricing has always been considered a problem for the private sector because of the need to make profit, it is evenly important for the public and voluntary sector to get their equipment casualty levels correct if they are to ensure their survival in the future. Taylor, P. (1992) Leisure Marketing, Essex: Longman Group. p.95.
Strategy refers to a course of study or course of exercise that leads to the allocation of a firms scarce resources, oer time, to reach identified goals. In essence this means the plan for getting where the organisation is, to where it wants to go. (Scott, J (1998). Fundamentals of Leisure backing Success. regular army: Haworth Press. p.37)
No matter how good an idea is, unless prudish marketing principles are utilized, success can prove to be an elusive goal. (Scott, J (1998). Fundamentals of Leisure Business Success. USA: Haworth Press. p.137)
Marketing provides the framework that is used to represent the produce/ operate and the organisation which offers that product/service through some stamp of advertisement.

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The process that helps organise and plan this outcome is commonly cognize as the marketing fluff. Sectioned into intravenous feeding basic elements, this mix is referred to as the four Ps, and they require much guest involvement. (Scott, J (1998). Fundamentals of Leisure Business Success. USA: Haworth Press. p.137) p.138 lists the Ps.

The idea of the marketing mix was probably first brought to industries fear by Philip Kotler. The basis is that marketing can be considered in four key areas. The areas relate to: the product, the price, the promotion, the place. This breakdown is referred to as the four Ps. Recently a number if writers have proposed fifth 6th and 7th Ps to be added to the basic four.
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