Think about a shopping area near your campus. Assume that you wish to start a business here and are looking for a promising opportunity for a restaurant or a hostel.

Introduction1.SWOT1.1.External environment1.1.1.Opportunities1.1.2.Threats1.2.Internal environment1.2.1.Strengths1.2.2.Weaknesses2.My plans2.1. Analyse market opportunities2.1.1. Business planning2.1.2. SWOT2.2. Description of my targeted market2.2.1. Strategy orientation2.2.2. deuce-ace generic strategies2.3. Targeting marketing demonstrate2.3.1. Market segmentation strategy2.3.2. merchandising targeting strategy2.3.3. Marketing positioning strategy3.SummaryReferenceIntroductionAfter a period of time, I have form a suitable place to build a desist regimen eating place near my campus. This restaurant is next to blocks from 10 to 30 of Commonwealth road. We have different kind of products; we process and also provide fast sustenance meals and drinks. Because of its place nearby the Commonwealth blocks of the poor and averages, the secondary school, MDIS Uni Campus, offices and especially Commonwealth MRT so the essential and core customers ar good deal from those organisations.

1.SWOT1.1.External environment (OT)1.1.1.OpportunitiesAs the piece changes day-by-day, economic growth increases very fast. It leads to the development of potential of emolument market in cheap and moderate quality suffer; especially when the living standard of people is average and people are busy having a working life, certainly their food and drinks demands just need to be nice and suit the hygienics purpose.

Nowadays, almost every Government including Singapore Government has the insurance of encouraging economic components to invest into service area. Moreover, core customers of my restaurant are students and low-class officers.



They are people whose demands for fast food are very high and have advantage in location.

Additionally, because of close relationship to local people, we easily get tide over from them. Funding mostly is from our familiar banks. Some other restaurants? owners are my old friends so we also get supports, helps and experiences from them.

Fourthly, our location is quite a bang in the centre of Singapore then the superman fee is reasonable and we ignore ensure the fresh of the ingredients and can have big amount of those ingredients immediately.

1.1.2.ThreatsThere are a lot...

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