Classic Airlines and Marketing
November 1, 2010
This musical composition is about Classic Airlines (CA) and commercializeing. There will be a discussion on the products or services that CA is marketing. as well as a discussion on the marketing challenges that CA faces. another(prenominal) discussion on the current corporate culture of CA will be seen. Some of the marketing beliefs in this hebdomad reading will be discussed in this paper.
CA is fifth in rank of the worlds largest airline business industry. The company has more than 2,000 daily relief valves. Over 200 cities are served done this airline and it maintains over 300 jets. This industry has openhanded tremendously. CA employs over 30,000. Last year alone CA earned several million dollars (University of Phoenix, 2010).
Cost and flight marketing is what CA pays attention to.CA is taking the time to market the capabilities of their customer service (University of Phoenix, 2010). When it comes to marketing the needs of people through products and services are dealt with (Kotler and Keller, 2006).
CA looks into their vacuous and business travelers. The organization has a small section of leisure travelers, 20%. The organization has a high voice of business travelers, 80%.
CAs business travelers are more refer about the quality of the flight rather than the cost of it. Their leisure travelers are the exact opposite (University of Phoenix, 2010). According to Kotler and Keller, the production concept accepts that the customers will willingly purchase a product or service that is available at a reasonable equipment casualty (Kotler and Keller, 2006). The production concept is seen in this scenario.
CA needs to create a unsanded dodge that would work with their current product instead of creating a new product. The customers of CA are on their side but it...
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