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Company background The laid-back high society we study, ING Hong Kong, is a limb of the globular m maventary intro, ING. As depict formally, ING is a global pecuniary institution of Dutch origin, shortly offering banking, investments, animateness regaining policy, and retirement operate to proper the needs of a full(a) customer theme. In this report, we will focus on the Customer relationship dodging in the damages go of ING Hong Kong. History: The INGs record dates back to 1854, when the founding fathers of ING, Nationale-Nederlanden and Nederlandsche Middenstands lingo Postbank Group provided indemnity and banking operate to the general public in Netherlands. In 1984, ING constituted its branch company in Hong Kong, with the sign service of conduct Insurance. In 1989, their service of insurance in Hong Kong was extended to usual Insurance. In 1991, with the merger of Nationale-Nederlanden and NMB Postbank Group, ING was finally founded as one company legally. Development in the beginning 1991, ING had already become an supranational company with world-wide services and pipe situationes. Up to now, it has earned great winner in the insurance domains and is leadership the global market with a high global ranking. In Fortune Magazine July 2011 spherical 500, ING was rank no

1 by revenues in the bank and as sticks in life insurance categories. In Forbes Magazine April 2011 orbiculate 2000, it was ranked No. 1 in area of assets in the diversified insurance category. body structure: The organizational structure of ING is divisionalized bureaucracy. infra the Supervisory mount up, administrator shape up governs ING along six note lines. Each administrator Board member takes charge of one of the six business lines. ING Hong Kong insurance lies in the business line of Insurance Asiatic/Pacific. cathexis & Strategy With INGs kick statement: to set the criterion in helping our customers sway their financial early, it aims to cause its financial products and services in the way its customers demand...If you want to wee a full essay, smart set it on our website: Orderessay

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