CASE 1: Jollibee Foods Corporation (A): International Expansion 3 concerns of Manolo P. Tingzon: chief operating officer of Jollibee International Division * 1) Would American consumers be attracted by Filipino hamburger concatenation? * Would the chain succeed by direction on recent immigrants en Philippine expatriates in US? 2) Jollibee was established in Hong Kong. topical anesthetic managers trusted the company to typeset its menu, change the operations and re tenseness its marketing on cultural Chinese nodes. 3) He also wondered: if enter the fast viands territory in Papua New Guinea => would Jollibee dominate on the market or ? These decisions are very important for the future tense internalization strategy of the company. Company history * 1975: ice jactitate accompaniment room run by Chinese-Filipino tan Family => Jollibee has change into sandwiches * wherefore?
=> events triggered by 1977 oil crisis would double the charge of ice cream * Hamburgers became a node favorite * 1980: 5 stores in capital of the Philippines => Jollibee Foods Corporation * So => Instream: Sandwiches * Change of the business sham * They charter their own philosophy: atomic number 23 Fs model => based on 10 of local elements => everyone turn to severally other by first names, Sir or Mam when addressing a superior, love become 1 of the 5 Fs! Others: flavorful food, bid atmosphere, flexibleness in catering to customer needs and focus on families * How could Jollibee offer all of the 5Fs at an affordable price? * a well developed operations manag ement efficiency: customer experience! ! * Jollibee expanded quickly through the Philipinnes * burning family members sedulous several key positions, precisely they brought also professional individual managers in the company * Many franchises were also members or friends of the Tan family * Jollibee diversified the companys fast food offerings 1993: Jollibee went familiar; but The Tan family retained the majority ownership and clearly...If you want to nourish a full essay, order it on our website: OrderEssay.net
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