2012/12/25

Comparing Adverts

Comparing Adverts Both these adverts substantiate a different, yet just about similar, way of presenting there message. The Mobile Phone advert uses untidy, newfangled child writing to reap it look like a young child has made the advert. They have through this to make the message even more than powerful because, for adults, it can be scary and daunting when a child knows about stark matters and you can emphasize more with a child. More over, it reinforces the berth that talking on your mobile phone has consequences that can consider back, and hurt, people who werent even involved. Paradoxically, the writing on the imbibe cause advert is neat and bolder because it wants to wreak the formality through and through and symbolise that it is a serious and grown up matter. likewise it wants to show that Drink Driving is serious and not a clever thing to do. On the other hand, they are conjugated together by the fact that, in both(prenominal) adverts, the creators have had a corresponding creative thinker and have both highlighted dissolve of their message by using a different colour. make up though there messages are different, alternating the colour has the similar affect on both. It makes that segment stand out, showing that it is more important and a key fact off both adverts.
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But the choice off the colour for this changes the reaction just; in the Mobile phone accident they use white, and it is the only time that that colour occurs in the advert. White is associated with life and the idea that in this wash of negativity there could be a silver lining. But there isnt. The audience is fooled into thinking that everything ends vigorous to just find out that it hasnt. In contrast, the Drink Driving advert went for orange, a bold colour which could be associated with warnings. It has done this to make that part of the message a warning. A discipline of rule that shouldnt be messed with or you have to remunerate the consequences. In conclusion, the adverts have two different approaches and messages but excessively share some creative ideas on how... If you want to get a full essay, order it on our website: Orderessay

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