Description of chosen business, existing vision, mission & strat. objectives Description: Woolworths Holdings particular is a South African-based retail group listed on JSE exceptional (woolworths-holdings, 2010). This group trades through Woolworths (Proprietary) Limited which has a drawing string of all over 400 retail stores available under its brand shape in Africa, the Middle East and South Africa. Woolworths offers its customers a unspecific range of clothing of superior quality, food, homeware, beauty and financial serve. Woolworths began in October 1931 in Cape Town and was founded by Max Sonnenberg. Sonnenbergs aim was to set Woolworths apart from other retail stores and trance consumers attention. Later between 1934 and 1936, Woolworths opened branches in Durban; porthole Elizabeth and Johannesburg. Buying a share for the Woolworths brand cost shareholders 75c (co-history, 2006). Woolworths is know for its superb quality and its exceptional durability of clothing for twain men and woman as well as childrens clothing. Woolworths Holdings influence also extends to Australia with a majority share in the Australian retail chain. This thriving company is unrivaled of the top 100 companies which are listed on the JSE.
Woolworths main pure focus point, is the ultimate provision of retail and financial services offered to both upper and middle income groups. These groups are located predominantly in South Africa, Africa, New Zealand and Australia. (woolworths-holdings, 2010) The founder of Woolworths, Max Sonnenberg, believed in the success of the company which could be portrayed through its finer quality merchandise offered to customers at reasonable prices. Sonnenberg knew that this would ultimately delineate Woolworths one of South Africas leading retail chain stores. Mission statement: We live the Woolworths difference through our value: quality and style deliver the best value a aboveboard and fair deal service think customer innovation discover... If you require to get a full essay, order it on our website: Orderessay
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