Southwet Airline

From the beginning souwest Airlines used a simple depicted object to try and make them stand out from all others airlines. It would extend a low cost with low frills strategy to the fabrication that always seemed to be raising prices and use this to make a splash in this multibillion dollar industry. southwesterly Airlines was an idea imagine up by Rolling King who beared his own commuter airline business. It started with a visit to the law slip of Herb Kelleher where he first pithed this new idea of a low cost airline that would cater to the local mickle of San Antonio and Dallas Texas. This new airline would offer convenient schedules and get passengers to their destinations on time. It was not until 1971 that his dream would become a reality and that Southwest Airlines would take it first flight. Discuss the corporate culture of Southwest Airlines and how it leverages its culture to achieve a competitive advantage. In a very competitive industry where you always hear that the guest comes first, Southwest Airlines changed it up a bit. Southwest used a principle that employees come first and the customer comes second. IT was their belief that a ingenious and content workforce would not only be to their benefit that is will then transfer over to the customer relations.

Southwest Airlines senior management would always say employees were the orders greatest asset. It was the simple premise keep employees happy and provides them with job security and these same people will go above and beyond making the customer happy. Gary Kelly who became CEO in 2004 used four simple keys to success. -Hire great people, treat them equal family. -Care for our customers warmly and personally, like theyre guests in our home. -Keep fares and operating cost lower than anybody else by being safe, efficient, and operationally excellent. -Stay prepared for high-risk times with a strong balance sheet, lots of cash, and a stout fuel hedge. To keep Southwest Airlines moving off Kelly would... If you want to get a full essay, order it on our website: Orderessay

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