The foregoing limerick was used some years ago by Professor Charles Gragg to characterize the plight of business students who had no exposure to cases.1 The facts are that the mere act of listening to lectures and sound advice about managing does subaltern for anyones management skills and that the accumulated managerial wisdom cannot effectively be passed on by lectures and assigned readings alone. If anything had been learned about the utilisation of management, it is that a storehouse of ready-made textbook answers does not exist. each(prenominal) managerial situation has unique aspects, requiring its own diagnosis, judgment, and tailormade actions. Cases provide would-be(prenominal) managers with a valuable way to practice wrestling with the veritable problems of actual managers in actual companies. The case approach to strategical compendium is, fi rst and foremost, an exercise in learning by doing.
Because cases provide you with detail information about conditions and problems of different industries and companies, your task of analyzing company after company and situation after situation has the twin benefi t of boosting your analytical skills and exposing you to the ways companies and mana gers actually do things. Most college students beat limited managerial backgrounds and only frag mented knowledge about companies and real-life strategic situations. Cases help substitute for on-the-job experience by (1) loose you broader exposure to a variety of industries, organizations, and strategic problems; (2) forcing you to assume a managerial role (as opposed to that of just an onlooker); (3) providing a test of how to afford the tools and techniques of strategic management; and (4) asking you to come up with pragmatic managerial action plans to deal with the issues at hand. If you want to get a full essay, order it on our website: Orderessay
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