Branding

1.0 Introduction Our group is doing the maturity part of Sunsilk marking in harvest life cycle. The brand of Sunsilk is one of the crossing brands from Unil eer Company. Unilever has divide to triad categories that be food, own(prenominal) care and foot care. Sunsilk is a hair care product. It is a global brand. Sunsilk is aimed to women and economic aid them celebrate look beautiful every day, anywhere. That has 7 types of hold up of Sunsilk. Those are Sunsilk stupefy Black Shine (Black), Sunsilk Damaged fuzz Reconstruction (Orange), Sunsilk burbly Clean and Fresh (Green), Sunsilk Straight saint (Silver), Sunsilk Silky shine and Manageable (Pink), Sunsilk Anti-Dandruff Solution (Blue), and Sunsilk Hair capitulation Solution (Gold). each bottle of Sunsilk has experience the expert resuscitate because Sunsilk co-creation has been formulated together with seven of the best hair experts in the world. Following the brands biggest ever launch, it was rolled out to o ver 50 countries worldwide in less than 12 months. Sunsilk achieved an unprecedented expediency in brand equity across the globe in year 2010. We do this report are hope to suspicion over about Sunsilk, to know about the target trade of Sunsilk products, marketing strategies, four Ps and SWOT summary used by Sunsilk in maturity part of product life cycle.

In separate to complete our report with suitable and relevant information, we collected selective information from several resources that are from internet, promotional materials and media. 2.0 Company Background 2.1 Unilever 2.1.1 History of Unilever In the 1890s, William Hesketh Lever, fall through of Lever Bros, wrote do wn his ideas for Sunlight Soap his unexam! pled new product that helped popularize cleanliness and hygiene in blue(a) England. It was to make cleanliness familiar; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and honour for the people who use Unilevers products. This was colossal before the phrase...If you pauperization to get a full essay, redact it on our website: OrderEssay.net

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