Unheard Voice

MSc International Fashion Marketing C11SR Strategic Retail Management module Co-ordinator: Professor John Fernie Introduction Retailing is one of the largest and most energising sectors of many economies. The fashion sector, in particular, has undergone unprecedented change in the last decade with increased competition, internationalisation, technological innovation and trim back response whiles to securities industry. This module will discuss how managers analyse, use up and implement strategies to compete in such a cracket environment. Objectives This module seeks to provide a deep understanding of how strategical management contributes to success in the retail sector. It examines the external, competitive and congenital environment within which companies compete; the strategic choices on reach out and the planning and control mechanisms to assess performance. At the end of the module students will be able to: develop knowledge of strategic management concepts and their application to the fashion sector evaluate the external, competitive and inbred environments within which fashion retailers operate assess strategic choices and monitor their implementation inform Methods Classes will involve a mixture of lectures, case studies, seminar readings and discussions.

client lectures will be incorporated into the programme. Class contact time is three hours per week. Assessment A coursework is 30 per cent of the total mark and a three hour written examination (worth 70 per cent) in December. Module Requirements Students are expected to be beaten(prenominal) with prescribed reading material. Attendance is expected at tout ensemble meetings of the class and students are required to participate repletey in the work of the class. Syllabus Outline Introduction An introduction to strategic management. What is strategy? The discipline of mission statements and establishing goals and objectives. The strategic process. Strategic... If you want to get a full essay, order it on our website: Orderessay

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