Shopping Behaviour: Bangladesh

2006 EABR & ETLC Siena, Italy Determinants Of Grocery Store Loyalty Of Consumers In Bangladesh Plato Ranjan Datta, London College of focal point Studies, get together Kingdom Bonya Rani Chakraborty, London College of Management Studies, United Kingdom Abstract Due to the belief that customer retention is a much cost-effective strategy than attracting new customers, the customer commitment subject has become of change magnitude interest to most businesses oer the last few years. Loyal customers always bring much profit for the organisation as they be more apt(predicate) to recommend their friends and family, ready to pay premium prices and have increased repurchase intention. This study sets out to examine the degree of consumers loyalty in Bangladesh among consumers who shop from various A-onestores. The main object glass is to empirically investigate the strength of loyalty of Bangladeshi pabulum consumers on the earth of their shopping behaviour and store-level service provision, and olibanum provide evidence which demonstrates a model of consumer loyalty ground on these factors. In order to understand consumer loyalty in Bangladesh Olivers four stage of loyalty model were adopted.

A total sample of 150 food shopping consumers from trey leading stores in Bangladesh were selected randomly and interviewed in March by trained interviewers. The survey results indicate that Bangladeshi food consumers are conscious of the cost and benefit (Cognitive loyalty), are conscious with rapture (Affective loyalty), satisfied consumers are likely to recommend their primary super store to their family and friends (Co-native Loyalty) and also they have frequencies of visit (Action Loyalty). The findings of research fire be used to offer a sound basis for retailers to improve their operations in all the areas, so change magnitude their profits and to provide the first such survey in this particular (and extremely important) field in the Bangladeshi mount and thus offer a foundation and direction for... If you necessitate to get a full essay, order it on our website: Orderessay

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