food marketing Plan INTRO PARAGRAPH Target Market Gender: Both staminate and females Age: According to the thickset brown Association of Canada, 63% of Canadians all all over the senesce of 18 drink coffee on a effortless basis (2003 statistic), the age group targeted are citizenry over the age of 18. Income: According to Statistics Canada, the average income for a twain erect family with 2 children is $84,000. The average Income for unattached individuals is $31,500. This is well higher up poverty line which is $26,000 for a family of 4, and $14,000 for an individual. Any person who makes more(prenominal) than $20,000 is in the income bracket to buy my products. Education: I privation my customers to be somewhat intelligent, whether its common sense, a formal education, or someone working towards a formal education. This accepts college students, high information students, and the working. Social Class: All mixer classes are accessible function of my target market. I want my customers to come from a assorted background. I want them to all be from unlike social classes. Geographic: The mass consuming my coffee should last in a district close to the location of my store, since in that respect go out be only one location. Unless people are volition to travel distances, they are not begin of my target market. return use: People who drink coffee, and adore or solicit stimulating beverages.
Competitor Analysis bespeak Competitor analysis: eating place Name| point of intersection 1| Product 2| Product 3| Alams drinking chocolate House| 10oz Coffee / 1.49| mocha coffee / $2.49| Espresso / $1.49| Tim Hortons| 14oz Coffee / $1.51| 14oz French Vanilla / ! $.174| 14oz Mocha /$2.03| McDonalds| 12oz Coffee / $1.40| 12oz white Chocolate / $2.15| Espresso / $1.15| Starbucks| 12oz CafÃ© Latte / $2.60| 12oz Coffee / $1.90| Espresso / $1.50| Other channelize competitors include Planet Coffee, Highlander Pub, Second cup, Timothys homo Coffee, Bubblicity, Oh so Good Desserts & Coffee House, and beachhead Coffee House. Indirect Competitors:...If you want to get a total essay, distinguish it on our website: OrderEssay.net
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