Ford Motor Company Analysis

Ford Motor Company, founded in 1903, has been a global multi- pipeline smart set since the 1920s. Currently Ford has major manufacturing facilities in the United Kingdom, Canada, Mexico, Germany and many other countries, 200,000+ employees and automobiles distributed in over 200 markets across 6 continents (Ford Annual Report 2009). Ford has utilized its product portfolio, daub strategy and global business structure to withstand fresh financial disasters in the auto industry and strive towards its muckle to be the worlds leading consumer company for self-propelling products and services. Ford began its manufacturing with mass production assembly lines in the low gear part of the 20th century. Now, matchless of the worlds largest automakers, Ford the daub is world renown. Ford Motor brands, or marques, include Ford, Lincoln, and atomic number 80 (the latter to be dropped later this year). The brands Land Rover, Aston Martin, Jaguar and Volvo were alike under the Ford umbrella but have deep been sold off to create a leaner business structure. The company still manufactures a vast array of cars, trucks, vans as well as vehicle chassis and engines at its many facilities. Until freshly Ford was manufacturing 97 distinct vehicle models, just chief executive Alan Mulally has whittled that down to 40.

In a recent Branding Strategy Insider article (Ritson 2009) Mulally claims Fewer models means go against economies of scale and significantly improved profitability, as well as enabling better marketing support for the remaining products and a more coherent segmentation, targeting and positioning approach. In addition to creation streamlined Ford focuses on marques that are successful in each of its global markets. Auto sales provide the mint of the income but Ford overly provides other automotive products and services. For type Fords finance unit, Ford Motor Credit, is one of the USs leading auto finance companies. Ford also owns OEM parts producer Motorcraft as well as Hertz,... If you wish to get a full essay, order it on our website: Orderessay

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