Hr Planning

Air Asia & Mas Question 1 Analyze the current situation cladding MAS and AirAsia using the internal and external strategic environment abbreviation model. Discuss what aspects and why did their collaboration take place. Answer Background to AirAsia A no-frills airline is defined as one That uses hold and/or scheduled flights to offer bargain-basement fares. Budget airlines usually devour at and take-off from secondary airports, do not provide in-flight meals or refreshments, and may not even offer numbered seat allocation. Their tatter prices are fixed and non-refundable in case of a cancellation or no-show. AirAsia is one of the fastest growing airline companies in the world, with a reputation as a low-cost, no frills airline. It was sooner a government owned business; yet, due to weighed down debt, it was bought by former Time Warner executive Tony Fernandes in 2001, and this is where the real(a) story begins.

Their vision, under the slogan Now Everyone Can fell, is To be the largest low cost airline in Asia and dowry the 3 billion people who are currently underserved with unforesightful connectivity and high fares,(ii) and their mission is, under the banner of Affordable Airfares, To attain the last(a) cost so that everyone can fly with AirAsia, without any compromise to Flight Safety Standards, as well as, creating a universal recognizable brand with a family atmosphere within working conditions for employees. (iii) These statements clearly show AirAsias value. Cost advantages through usable effectiveness and efficiency coupled with strong brand marketing, go straight to the customer. External Environmental Analysis Bargaining Power of Supplier Overall, force of supplier is high as there are special(a) (availability of) suppliers (only Boeing and Airbus), the switching cost is high (i.e. airplanes and their maintenance are costly), and there are few substitutes for airplanes (i.e. air travel... If you want to get a full essay, order it on our website: Orderessay

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