Pizza Hut, Inc Delivery Segment Analysis

Case Study Pizza Hut, Inc auction pitch Segment Analysis [pic] Presented to Professor Abhi Biswas By Group 4 Amit Huria Atif Sohel Chi-Lun Tseng Chao Liang Ching-Feng Chen Ilhan Ertan Kuo-yen Fu Nitin Vohra Nittala Kumar Sanjay Kukreti Yualdo Yudoprawiro MKT6301 Strategy Management Summer 2008 1. trigger- 3 - 2.Nature of Demand- 3 - 3.Extent of Demand- 4 - 4.Nature of Competition- 5 - 5.Environmental Climate- 7 - 6.Stage of Product Life Cycle- 8 - 7. represent Structure of Industrial- 9 - 8.Skills of the firm- 11 - 8.1 securities industry skills:- 11 - 8.2Management skills:- 12 - 8.3Operations Skills:- 13 - 8.4R&D skills- 14 - 9.Financial Resources of the Firm- 14 - 10. trade Mix Structure- 14 - 11.SWOT analysis- 15 - 11.1Strengths- 15 - 11.2Weaknesses- 17 - 11.3Opportunities- 17 - 11.4Threat- 18 - 12. rating of Alternatives- 19 - 12.1Alternative#1 - Delivery & Dine-in in the same(p) barge in- 19 - 12.2Alternative#2 - Delivery & Dine-in know apart stores- 21 - 13.Recommendations- 22 - 14.Plan Of Action:- 23 - 14.1Dine-in + rescue as one unit for small scale market- 23 - 14.2enfranchisement Focused:- 23 - 14.2.

1Encourage franchise to promote delivery segment:- 23 - 14.2.2Customized training for Delivery staff:- 24 - 14.3Customer Focused:- 24 - 14.3.1Introduction of ValuePak:- 24 - 14.3.2Introduction of Loyalty Program- 25 - 14.3.3 youthful Product for the delivery option:- 25 - 14.3.4Customer profit Center (CSC) system:- 25 - 14.4Both Customer & Franchise Focused- 26 - 14.4.1Dine-in discounts for every delivery order- 26 - 15.Summary- 26 - Introduction The first Pizza Hut store was established in 1958 by Dan and Frank Carney two college students from Wichita, Kansas. In 1981 Pizza Hut became the largest pizza restaurant chain in the world in both sales and number of restaurant which had a... If you want to get a full essay, order it on our website: Orderessay

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