Issues Facing Singapore Telecoms

capital of capital of capital of capital of Singapore Telecoms is the Asias leading(a) communications company that provides a diverse range of communication services and solutions, including fixed, mobile, Internet, info-communications technology and satellite. standing(a) as one the most profitable Singapore rigid with a profit of $1.88 billion for the financial year 1998/1999 disdain Asian is having an economic downturn at that period of time. Singapore Telecoms has 120 years of operational experience in Singapore and has played an integral part in the development of the nation as a major communications hub. In these modern years, there were several issues that Singapore Telecoms have been facing. First and forward most, with the governments good intention to privatize Singapore Telecoms in order to liberalize the industry, it introduces competition in the in one case monopoly mart of telecommunication industry. New players like MobileOne (M1) came into the picture in April 1997, vying for the mobile sectors market share. In only two year time, it had success respectabley taken 32% of the market share mainly due to its marketing savvy, attention to guest services and network quality. Singapore Telecoms had started price wars with this new rival and had a record of slashing its rates twice at heart a day in order to countermove its competitors outline.

Up and attack competitor like StarHub, which is endorse by some largest global telecoms providers will be ease up available in the market providing fixed line services. With these competitors coming into the industry, Singapore Telecoms is forced to be innovative in its strategy in order to maintain its position as the leading service provider. Secondly, with the impact of the Asian crisis that happened in 1998, it affected mass of the Asian countries as well as the businesses in Singapore. Singapore Telecoms closed its Financial Year 1998/1999 with a drop 1.2 per centum in its revenue, operating profits decreases by 10.5 percent and operating expenses rose by 6... If you want to get a full essay, order it on our website: Orderessay

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