Marketing Factors in the Health Care Field

For example, a patient who knows that his or her doctor does not have an X-ray machine in the office would be more likely to go elsewhere if they believed something needed an X-ray.

The average person does not think of healthc ar as a business and therefore dismisses the concept of competitory factors at work in the health care industry. However, hospitals cope with each other every day for patients. Doctors, dentists, and other healthcare providers are in competition with each other for patients. The sociable factor is another aspect of the marketing strategy in the healthcare field that is easily overlooked. For example, a caring and adequate doctor will find it more

difficult to retain patients if his or her support round including receptionists and nurses are curt, condescending, confrontational or in any demeanor less than courteous to patients.

Health care service providers are businesses. In addition to the economic factors that affect patients' decisions, economic realities core group health care providers' decisions. For example, health care providers want technologically advanced diagnostic equipment, but there is an economic bank vault that must be overcome in order to justify the cost of acquiring medical equipment. For example, while it might be better if every doctor's office had a complete lab on site to evaluate blood samples from patients, economically it would be impractical. Therefo
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