Marketing

MARKETING MANAGEMENT ICA 1 PROJECT TITLE: discuss shelve of Content Table of Content1 Executive Summary2 Company Profile2 prink Analysis3 trade Offer and Philosophy4 Tar use up client Segment(s) and their Needs / Demands5 Competitors Analysis5 Marketing Strategies (4Ps)7 Strengths & Weakness of Marketing Strategies8 Recommendations / Suggestions for Improvements9 closure9 Appendices11 Executive Summary Included in the company profile is the entropy obtained with regards to organization. Next, the SWOT analysis is done on the internal factors much(prenominal) as the strength, weaknesses, and external factors like the opportunities and threat faced by Converse. There is also the elaboration of the marketing offer and marketing philosophy espouse by Converse which is Societal Marketing Concept. Then I did the analyses on the target customer piece and their need/demand. afterward the target segmentation, there are the competitors analyses on the two main competitors Nike and Adidas. Followed by the market strategy adopted by Converse, which is to discuss on the Marketing Mix (4Ps).

After the 4Ps, it will be the recommendations and suggestions given to improve on the marketing plan. Lastly, I have to come out with the conclusion for the sinless report to specify the main points I had made in this entire report. This will provide a recap at the end of the report. Company Profile Converse Inc., based in northeastward Andover, Massachusetts, is a wholly owned subsidiary of Nike, Inc. It is an American gymnastic shoe brand, established by Marquis Mills Converse in 1908. Converse brand has built a composition as Americas Original Sports Company and has been associated with a recondite heritage of legendary shoes such as the cat Taylor All hint shoe, the Jack Purcell shoe and the One Star shoe. They were the first basketball shoe to ever make turn over with the court in 1917. Soon after, Converse gained... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.