ADVERTISING 1. The activity of attracting public attention to a product or business, as by compensable announcements in the print, broadcast, or electronic media. 2. The business of designing and writing advertisements. 3. Advertisements considered as a stem: This paper takes no advertising. 1. Paid Space or set down C overage • Advertising: The telephoner pays for ad space. You populate exactly when that ad will air or be published. • Public transaction: Your job is to get free publicity for the company. From news conferences to com wringure sensation beats, you're focused on getting free media exposure for the company and its products/services. 2. Creative Control Vs. No Control • Advertising: Since you're paying for the space, you take a shit creative control on what goes into that ad. • Public Relations: You bear no control over how the media presents your informationrmation, if they decide to use your info at all. They're not obligated to cover your event or publish your press release just because you sent something to them. 3. shelf Life • Advertising: Since you pay for the space, you can run your ads over and over for as long as your budget allows. An ad broadly speaking has a longer shelf life than one press release.
• Public Relations: You whole submit a press release about a new product once. You merely submit a press release about a news conference once. The PR exposure you receive is only circulated once. An editor won't publish your same press release three or four times in their magazine. 4. rash Consumers • Advertising: Consumers know when they're reading an advertisement they're trying to be sold a product or service. "The consumer understands that we have paid to present our sell message to him or her, and unfortunately, the consumer often views our selling message very guardedly," Paul Flowers, president of Dallas-based Flowers & Partners, Inc., said. "After all, they know we are trying to sell them." • Public Relations: When... If you emergency to get a full essay, order it on our website: Orderessay
• Public Relations: You whole submit a press release about a new product once. You merely submit a press release about a news conference once. The PR exposure you receive is only circulated once. An editor won't publish your same press release three or four times in their magazine. 4. rash Consumers • Advertising: Consumers know when they're reading an advertisement they're trying to be sold a product or service. "The consumer understands that we have paid to present our sell message to him or her, and unfortunately, the consumer often views our selling message very guardedly," Paul Flowers, president of Dallas-based Flowers & Partners, Inc., said. "After all, they know we are trying to sell them." • Public Relations: When... If you emergency to get a full essay, order it on our website: Orderessay
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