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PERSPECTIVE Fast Food Consumption in Children JAYA SHANKAR KAUSHIK, MANISH NARANG AND ANKIT PARAKH From the Department of Pediatrics, University College of health check Sciences & Guru Teg Bahadur Hospital; and *Kalawati Saran Children Hospital, Delhi, India. Correspondence to: Jaya Shankar Kaushik, 82-B, Saraswati Kunj, Plot number 25, I P Extension, Delhi 110 092, India. jayashankarkaushik@gmail.com ast feed refers to food that can be served earn to eat. The terms fast(a) food and junk food atomic number 18 lots used interchangeably. Most of the junk foods are fast foods as they are alert and served fast, but not whole fast foods are junk foods, especially when they are prepared with nutritious contents [1]. The definitions of various food items are depict in Table I. Fast food culture is an emergent trend among the younger generation. The ready availability, taste, low cost, marketing strategies and friend pressure make them popular with children and adolescents. Fast food restaurants are primed to maximize the speed, efficiency and conformity. The menu is kept contain and standardized essentially to minimize the waiting time so that the customers eat quickly and leave. This perspective delineates the emerging fast food culture in India, its impact on children and strategies to counter it.

straightaway FOOD PROMOTION Fast food sale is promoted among children through sponsorship of sports or cultural competitions with attractive free gifts. The sponsors offer discounts on purchase of their brand of fast food. Film celebrities and sports stars are often involved for marketing their products. Fast foods are marketed to children through television advertisements by use of animation and favorite cartoon characters [2]. television advertisement has an important role in promoting unhealthy dietetic practices among children, including diets which are high in fat, sodium or added sweeten [3]. Apart from advertising INDIAN PEDIATRICS 97 F through television, new(prenominal) media like newspaper,... If you want to get a full essay, station it on our website: Orderessay

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