Maria do Carmo
jacket crown White Strips Case Summary
According to the book, the white strips market was authentic thanks to the hard work of trade research firms. by means of very thorough research they came to the conclusion that there was a market for teeth whitening reapings. They found that regular pot just like celebrities wanted to have pearly white teeth and where willing to pay up to fifty dollar bill dollars. The fifty dollars was essential because it would c all over development and introductory promotion costs. after(prenominal) reviewing all the breeding Crest became the first major union to test the market.
Crest came up with the Crest Whitestrips which was a unmortgaged tape like strip to be put over your teeth for thirty minutes. Marketing managers choose to advertise the crossroad as easy to use and superior whitening versus toothpaste. likewise marketing managers used infomercials and magazine ads rather than just stocking the intersection in test market stores. This approach was a capacious succeeder proving there was a strong demand. The national dismiss of Whitestrips was one of the most successful in twenty old age with sales reaching two hundred million. Due to the success of Crest Whitestrips various competitors launched their own version of the product.
This forced the marketing managers to market their products to various people at various prices. Which product sales back up after sales reduced due to competition. However there is now a center on the overseas market specifically China where sales are growing steadily.
Questions and Answers
1. Discuss the concept of making information organization and why it is important for marketing to be refer in planning the system?
Marketing information system is an organized way of continually gathering, accessing, and analyzing information that marketing managers carry to make ongoing decisions. Marketing managers are involved in planning this system because it helps them to set information that they...If you want to becharm a full essay, order it on our website: Orderessay
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