Unit 7


Strategic marketing is system or techniques of selling goods and services by satisfying customers. This technique is using by companies with purpose to achievement of desired objectives and targets on time. strategic marketing conversation is now becoming more(prenominal) popular in business paroles, as marketing link up to customers and businesses depends on customers. It teaches to survive in competitive marketing surround and guide ways to become successful in market.

This draw will cover overall strategic marketing related topics, principles, tools and techniques, guidance to use marketing techniques as well as how to give response in marketing environment. Whole raillery based on mineral water based company, which records shows rule out in sale orders, beingness considering myself as a motorbus at company, I have to make strategic efforts to set ashore it back on actual position.


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Table of contents

Title foliate No
application 1:4
Activity 2:9
Activity 3:13
Activity 4:17
Conclusion 19

role of strategic marketing is to improve organizational performance through and through implementation of marketing methods and techniques. Customers are main topic of discussion in field of marketing, as whole business strengths and pull in margins based on customer satisfaction or choice towards consumption of product or service.
This study based on Samarus and Co, case study, which is considered as mineral water based manufacturing unit. companion records shows that they are continuously declining in profit as ascribable to break in sale orders, as in exceeding 2012, there are chances to becomes stable again in market. For this purpose, being a manager at Samarus and Co, I have to take for strategic marketing management techniques and methods to become successful in competitive market.

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