Nokia eyes 50% food marketplace piece of land in India
Finnish expeditious handset maker Nokia today verbalize it is targeting over 50 per cent market share in India on the back of advanced products, go and content at bottom 2012.
capital of the United Kingdom: Finnish mobile handset maker Nokia today said it is targeting over 50 per cent market share in India on the back of innovative products, services and content within 2012.
The company is banking on its newly unveiled mid-end phones from the Asha series priced between Rs 4,100 and Rs 8,000 and other smartphones, including the new two Lumia models with Windows Operating System tagged at about Rs 29,000 and Rs 19,000 respectively, to drive up sales in India.
Our target share should always be more than half(a) of the total market...I think we would be able to get there in 2012 by focusing on great innovative products, great delivery and experience at retail points, services and content integration, Nokia India Vice-President and Managing Director D Shivakumar told reporters here.
When asked about the companys current market share in India he said: I wont be able to hypothecate that but I can say that we are well on our way.
Nokia is eyeing a majority share across categories within the total mobile and smartphones segment.
According to diligence journal Voice & Data, in the fiscal 2010-11, the Indian mobile handset market touched Rs 33,171 crore and Nokias share was Rs 12,929 crore.
India is not the right market for anybody to just do a value play in any one category. If you want to be meaningful, you have to be a full line player, he added.
Nokia has unveiled quaternary new mid-end phones from the Asha series priced between 60 Euro and 115 euro, along with two new Lumia smartphones with Windows Operating System tagged at 420 euro and 270 euro respectively.
The Asha range will be a huge donation in a market like India, where the total meshwork penetration is under seventy million and the total mobile population...If you want to get a full essay, order it on our website: Orderessay
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