Kudler Fine Foods Frequent Shopper Program
Tambotka Howard
BSA 310
June 21, 2011
Anthony Isom

Kudler Fine Foods Frequent Shopper Program
Kudler Fine Foods is a company that sales different kinds of food. They have wines, meats and seafood, produce, cheese and dairy. Kudler is for peck who are better off. Making at least cardinal figures, people can go to Kudler and buy very overpriced food that you can use for a party or everyday living. Now Kudler Fine Foods wants to develop weapons platform that tracks client purchases. This course is called The Frequent Shopper Program. Since Kudler does not believe in talent customers discounts, this Frequent Shopper Program provide knuckle under customers loyalty points for gift items. These customers would produce high-end gift items made easy through partnerships with external companies. They allow send mail fliers to genuine customers to let them know what they intend to do. So lets see how this would work.
The Frequent Shopper Program will start bordering year. Kudler would need to advise their customers of this. They plan on making fliers and send them to their current customers and of those who want to participate, Kudler will track their purchasing behavior.

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establish on the purchasing behavior of the customers, Kudler will provide their customers will points which can be redeemed for high-end gifts, first class flight path tickets, upgrades, or other specialty foods. Now the training begins.
pass mail literature will be sent to high-end cypher codes to make customers aware of what Kudler is doing and to attempt to sell them on the program without talking to them. This literature will contain information round the program and all the different products Kudler has. The Frequent Shopper Program will involve lots of training because Kudler needs a super trained staff to make this program a success.
each(prenominal) associate must be trained on how this program works. The manager of Kudlers staff will need to be a person who already been with a company...If you want to get a full essay, order it on our website: Orderessay

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