As the second largest manufacturer of golf clubs in the fall in States, TaylorMade offers a wide assortment of golf products for men, women, and children. While headquartered in the U.S., TaylorMade has been able to establish presence and brand awareness finished operation in Japan, Great Britain, New Zealand, and Canada (7). The following forget highlight multiple aspects of the TaylorMade R11 driver as it travels through the bring of distribution beginning with TaylorMade manufacturing to one of the brands uncreated retailers, Golf Galaxy. It will begin by examining TaylorMades phylogeny and growth as party through its history. It will show TaylorMades goals and missions, as well as how they have worked at attaining these objectives. Competitors and target market will be reviewed and followed by the selling mix TaylorMades R11 driver. This background will set the dot for the analysis of the distribution channel for the R11 from manufacturer (TaylorMade) to retailer (Golf Galaxy).
bill of TaylorMade Golf (TaylorMade-Adidas)
TaylorMade Golfs heritage dates back to 1979 in McHenry, Illinois when it was founded by Gary Adams. The first product offered by Gary Adams and his new company was the 12Â° driver cast from stainless steel.
During this first year, TaylorMade exhibited its disreputable Metalwood golf club at the PGA Merchandise show in Orland, Florida. Customers were initially wary of Adams new mission in golf clubs, however he received positively charged responses with order totaling over $47,000. In this time, the company was able to convert 47 professional to use the club n the PGA tour, olibanum leading to significant gain in awareness and acquaintance of the brand (3). After steady growth, Taylormade became a subsidiary of Salomon SA manufacturer. luckily this corporate marriage was a positive one that brought isotropy from the strengths and weaknesses of both companies. Acquisition by Salomon gave TaylorMade the promised entry in the...If you wishing to get a full essay, order it on our website: Orderessay
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