Samsung Case - Quest 3

3)As Chief Marketing Officer, what are Kims economic consumption and responsibilities? How has he built his influence?
In the year of 1999, debility President Yun recruited an accomplished Korean-born general manager, Eric Kim, as executive evil president of global merchandise. Kim was born in Korea but had pursued a successful business career in the unite States in the technology sector, and his main objective at Samsung was to choose the company towards a conversion of its image from low-end commodities to high-end premium goods. Moreover, Kims mission was to build the corporate brand image across 200 country markets and Samsungs seventeen business units worldwide. Kim believed in the importance of creating the brand as a core strategic asset, which would be global and with more emphasis in its Korean origin.
As Chief Marketing Officer, Kim faced at the rattling beginning very relevant national challenges, mainly because legion(predicate) divisional managers were not believers of the power of marketing and had to be educate for years into understanding and believing that branding is just as important as the quality of the product they sell.



Kim realized that an internal education about market is fundamental to achieving change, and everyone inside the governing had to understand the essence of the Samsungs brand name forward it could be wisely promoted externally. Additionally, he had to elevate the perceived lord stature of marketing within the company and develop a marketing career path to attract, train, and retain top-quality marketers.
Kim alike headed the corporate Global Market Operations unit (GMO), set up Samsungs marketing efforts, and developing the corporate marketing computer program for the Samsung brand outside Korea. There were three different split of the GMO to be managed, the Marketing Strategy Team, the Regional Strategy Team, and the ware Strategy Team. At the same time, he changed the way marketing budgets were set, making recommendations about how...If you want to get a upright essay, order it on our website: Orderessay



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