Coca Cola Swot

1. Coca-Colas Long - Term Marketing Strategy

2. Company care:
? To benefit and refresh people around the world, anywhere, any time, everyday.

4.strategic Plan

5. Environment
? Economic:Global crisis
? Social: Increasing consciousness of environmental protection
? Political: Governmental resistance from some overseas markets
(e.g.: brazil -Tax on imported soft drinks)
(e.g.: Australia & Mexico - Stiff resistance from regulators)
? pagan:Healthy lifestyle

6.Corporate direct:

SWOT Analysis
? Strengths:
? Brand loyalty
? Experience
? nigh recognized trademark
? Weaknesses:
? Matured market shares
? Tremendous size
? Success leads difficultly to create the earning record
? Opportunities:
? Many potential overseas markets
? Huge population
? Standard of livelihood (
? Purchasing power (
? Economic downturn as a chance
? Boost market shares
? Threats:
? Keen competition
? Pepsi
? Substitute products


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Business Level:
? Reallocation of resources => seek growth and profitability
? Trade off among home market (SBU) and overseas markets (SBU)

| |CEOs vox populi |Our Opinion |
|Home market US | reaping | aid |
|Overseas markets Existing |Growth |Maintenance |
|Potential |Growth |Growth |

? Priority of Investment
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