Balancing Priorities At Clif Bar

Balancing Priorities at Clif Bar
Gary Erickson is a man of integrity. In the bound of 2000 Erickson had an
offer of more than $100 million from a major food corporation for his confederacy
Clif Bar Inc. He had founded Clif Bar Inc. in 1990 after a long bike
depend upon. Erickson, an avid cyclist, had finished the 175-mile ride longing for
an alternative to the tasteless energy bars he had brought along. I
couldnt make the last one go down, and thats when I had an epiphanyâ€"
make a product that actually tasted good. He looked at the list of ingredients
on the package and decided he could do better. He called on his
experience in his familys bakery, and after a year in the kitchen, the Clif
Barâ€"named for Ericksons fatherâ€"was launched in 1992. Within five
years sales had skyrocketed to $20 million. He considered the $100 million
offer on the table and what it meant for his caller-out and decided against
the deal. He realized that the vision he had for the come with would be
compromised once he lost control, so he walked aside from the $100 million
He has stuck to his vision and values ever since. His shipment to
environmental and social issues are evident in everything he does.

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On the
environmental front, his company has a staff ecologist who is charged
with reduce Clif Bars ecological footprint on the planet. much than
70 percent of the ingredients in Clif Bars are organic. A change in packaging
has saved the company (and the planet) 90,000 pounds of shrink-wrap
a year. And the company funds a Sioux wind farm to offset the carbon
dioxide emissions from its factories. On the social side, Erickson launched
a project called the 2,080 weapons platform (2,080 is the total reduce of hours a
full-time employee works in one year). Through the 2,080 program employees
are encouraged to do volunteer work on company time. Recently
Erickson agreed to support (with salaries and travel expenses) employees
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