Ben & Jerry's

Background

The beginning of Ben & Jerrys:

Ben Cohen and Jerry Greenfield studied in Brooklyn school in concert and in their mid 20s they started their fruitcake option company in a gas station in Burlington, Vermont in 1978. They started selling pints of their high fat contented frost thrash with chunky ingredients and catchy flavor in their ice cream. Soon their melodic phrase grew from the counter and they were able to take their business public to Vermont Stockholders in 1984. The company name was Ben & Jerrys homemade, Inc. tops(predicate)star of their objectives was to give 7.5% of the pretax profits to social causes.


Due to the rich content in the ice cream they were seen as a super premium ice cream and on that sector they had Haagen Dazs as their biggest competitor. Haagen Dazs tried their best to pressurize distri thators to keep Ben & Jerrys outside from the market.

Part of the anti corporate culture of the company was a policy which allowed each employee to make up his or her testify title. They operated in a flexible environment which gave chance to each employee to prove themselves through their performance.

In the 1985 the company bought a instant production set, this one is nearby Springfield, Vermont. A third whole caboodle later built in St. Albans, Vermont.



By the late 1980s, Ben & Jerrys ice cream had become available in both state of the union.

Their business from 1994-1997:

By 1994 they expanded their business and engaged 600 employees and had 34% of the Americas super premium market, but their future was not that prosperous as they made a loss in 1994. They didnt have any strait-laced distribution of responsibility in their management, as many chief executive officers joined like Bob Holland and then mazed their job.

Later they hired Perry Odak who was very(prenominal) experienced and had worked in very well known companies. Ben & jerrys had three plants in regular army but they were operating at only half plant capacity in 1997. Ben & Jerrys had only 3.6% of the ice cream market in USA.

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