Running head: A REVIEW OF THE TIPPING tailor 1
A Review of The Tipping show up
Pamela D. Bailey
A REVIEW OF THE TIPPING POINT2
This paper will explore the main(prenominal) themes of the book entitled, The Tipping Point, by Malcolm
What happens when an supposition or trend spreads across the race in what seems same an instant?
That trend or idea can heighten the bearing we think, act or notice about certain products and services.
The Tipping Point makes us see the instauration in a whole new light. It explorers the reasons why
micro things make such a big difference in society. A group of people change the way they
invest and so many people take notice that a company on the verge of bankruptcy is
revitalized. Criminals change their way of thinking and a crime-ridden neighborhood can once
once again be safe for children to play in.
Gladwell (2000) states that murky changes in trends or behaviors should be viewed upon as
epidemics. Like the flu or a virus, this epidemic spreads and becomes contagious.
A REVIEW OF THE TIPPING POINT3
A palingenesis of The Tipping Point
While reading this book, I found that it explores three main themes. They are:
1. The Law of the Few
The Stickiness Factor
3. The Power of Context
According to Gladwell, M. (2000), The Tipping Point is the act when everything
changes because a threshold has been crossed. Its the time when the ideas or trends change all
of a sudden with no real explanation.
These mysterious changes that mark everyday life should be thought of as epidemics and the
three themes listed above offer a way of reservation sense of epidemics. Epidemics often ignite and
spread very chop-chop and just as fast as they came, they are gone. The condition explains how ideas
can be just as contagious as a virus and move through society like a disease does....If you want to get a honest essay, order it on our website: Orderessay
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