Cutco: marketing Project

Knives are one of the oldest and most useful tools known to man. old-fashioned civilizations employ pieces of wood and rock for tasks that knives are currently used for such as carving, cutting, preparing food, and hunting. The invitation of metalworking to civilization created a sweet age in knives and weaponry as metalworking evolved by dint of the Stone Age, Bronze Age, and Iron Age. Knives have evolved as whatever of the most useful and important tools in our civilization and volition remain so throughout the foresee equal future. Because of their diverse uses as tools, cooking preparation aids, hunting and defensive tools, and decorative uses, knives forget always be a needed and desired intersection point in our society. One drawback that has never been fully remedied to this product is the feature that continual use will inevitably lead to dulling of the blade, do the tool much less effective, and in some cases erosion will even occur making the tool exclusively unusable. Modern technology has created some basic solutions to these problems, including more springy materials, primarily steel, as well as more ergonomic and user friendly throws, which reduce both dulling and corrosion by creating a more user friendly tool with a more durable design.

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The ultimate problem with all knives and modern-day tools in general is that no matter how good the design or construction, the tool will eventually succumb to age, corrosion, dulling, or some manner of obsolescence. Cutco has created a solution to this situation by introducing their forever guarantee, which realizes that a tool such as a knife will never be able to last forever, however, the need for such durability can be realized through proper customer service and maintenance, which as well as creates a lifetime relationship and income stream with customers.
Cutco is a ships boat company that has been in business since 1949, and distributes its products solely through look at marketing. Vector Marketing Corporation and Cutco Cutlery...If you want to get a full essay, order it on our website: Orderessay

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