EXAMPLES OF TARGET MARKET
Tar add Market
According to Adventure Travel in Canada in 1993, 45% of casualty travelers in Manitoba were couples, while the irregular largest segment was friends with 29.3%. Solo travelers, families, and businesses made up 15.1%, 11.4%, and 4.7% respectively. The typical adventure traveler was predominantly male (54.4%) between 19-34 years of age, with 30.2% of customers traveling with friends or leisure groups.
Climb Kenora Co. feels that the industry impart await to grow because rock climbing has entered the main(prenominal)stream of activity. It is no longer looked at as an activity for the elite. With the opening of indoor climbing facilities, anyone after part climb. Climb Kenora Co. feels that business can be gained from the people that fetch climbed indoors and want to try climbing on in truth rock.
People would choose to climb, so that they can experience something new. In 1993, rock climbing operations accounted for over 12,988 traveler days. near 22% of travelers had previously chosen the same firm. The customer wants to give up a good time, at a good price.
The main target mart for Climb Kenora Co. is male and female persons who argon between the age of 18 and 50, traveling with spouse, family and/or friends.
In the Winnipeg area alone, there are 139,487 males and 141,265 females in the target market age group. The second group of people that Climb Kenora Co. leave alone target is overworked executives and people in managerial positions who need to get away from their jobs. Large companies that want to build up aggroup spirit through a weekend of fun will also be targeted. In Manitoba, there are close 23,307 males and 13,320 females in executive or managerial positions according to FP Markets Canadian Demographics.
There are two levels of ability that make up the target market for Climb Kenora Co. these fall under the categories of tyro and intermediate. Novice climbers would consist of people who have not climbed ahead or have very...If you want to get a climb essay, order it on our website: Orderessay
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