Advertising and the Exploitation of Female Sexuality
Grand Canyon University
Magazine, Newspapers, TV, and profits advertisements have been increasing the apply of sexual image with women in the last century. Research indicates that media, advertisement in particular, can frame and sustain unrealistic images and stereotypes, especially of women. It is important to examine nearly of the reason why this is happening without any oblige of the media authorities.
Of course, the use of sexual imagery in advertising is nothing new. unrivalled mechanism to explain how this happens is that the constant exposure to these themes and behaviors make them to a greater extent(prenominal) accessible from memory (Shrum, 2003) and when asked to make judgments in real life, those who ar more exposed to certain mediated constructs ar more likely to use them (Rhodes, Edison, & Bradford, 2004). Is the level of sex in advertising increasing? What are some reasons?
First: Men control the media. Through centuries the man and women battle have been real close to who have more power in the society. This is one counselling to tells the women: Im in control of your image and I will take advantage.
Women are sexually exploited in the media because man is in power. The power of advertising lies in idea and its ability to influence peoples behavior. This ability has been deepen by globalization. Globalization and the advancement in new media technologies are transforming how sexuality is viewed and treated around the world. The result is the beaming of kindred images in the media and the tendency towards increased cultural and social conformity. A recent analysis of the sexual content of five prime-time programs, on TV drama, found that male characters are frequently visualised as actively and aggressively pursuing sex whereas womanly characters are more often depicted as volitionally objectifying themselves (e.g., exploting their bodies), thus...If you want to get a full essay, order it on our website: Orderessay
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